The Hiroshima ASEAN Association conducts a wide range of activities which are basically classified into three categories. First, the promotion of trade and investment between ASEAN and Hiroshima industries. Second, promotion of tourism between ASEAN and Hiroshima. And third, strengthening of the ASEAN profile in Hiroshima by widely sharing ASEAN-related information among Hiroshima citizens in cooperation with media and ASEAN-related organizations. Among others, focus has been placed on people-to-people exchange – students, businessmen, and women. Major activities so far undertaken are listed below:

• Conduct of the meeting of board directors and the annual meeting of the Association,
• Liaison with the ASEAN-Japan Centre,
• Invitation of ASEAN ambassadors in Japan to Hiroshima,
• Organizing an opinion exchange meeting with ASEAN bilateral exchange groups,
• Conduct of ASEAN seminars,
• Support of ASEAN students,
• in general meetings and seminars conducted by other ASEAN-related organizations,
• Conduct of ASEAN study meetings jointly with the Hiroshima Prefectural Assembly,
• Liaison with the Hiroshima International Centre,
• Support of the Hiroshima ASEAN Festival,
• Promotion of sales expansion of Matsuda vehicle,
• Participation in general meetings and seminars conducted by other ASEAN-related organizations,

In addition to the above activities, the Association has deputed a study mission to ASEAN every year.
The first mission was sent to Laos and Cambodia in February 2016 in which 18 persons including top and middle management of business corporations and media took part. The mission has visited government agencies related to trade and investment and conducted active dialogue with competent ministers. It has also observed a number of Japanese companies operating in the host countries as well as socio-cultural sites including Angkor Wat.

The second mission was sent to Myanmar in February 2017 with 22 participants. Due to tight schedule, the itinerary was limited to Yangon only including visit to government agencies, Japanese companies, the Thilawa special economic zone, and a few tourism spots.
Both missions have given good opportunities for participants to launch new investment and business.

The third mission composed of 16 top executives of business corporations and media was sent to Indonesia and Malaysia between 3rd a d 10th February 2018.The highlight of the program was the visit to the ASEAN Secretariat in Jakarta, Indonesia where the mission was fortunate to gain knowledge and information through the dialogue with the senior staff of the Secretariat about ASEAN’s road map of development in the coming years.